Retailing is an art—and you are the artist! In this seminar you will learn the five “I’s” of merchandising:

Image—define your store’s image and its target customer.

Intention—keeping sales associates and customers abreast of your merchandising plans.

Invitation—the importance of your store front.

Ingenuity—visual merchandising and communicating your message.

Inspiration—relating trends to your store’s image.