In this seminar Lisa will share her five "E's" of advertising and promotions:

Explain!—Communicate your intentions to your customers. Events are a good way to introduce new merchandise and demonstrate old stand-bys.

Establish!—What is your business known for? Define the integrity and direction of your store through advertising.

Excite!—Hold monthly events for your customers. Customers gravitate toward events that make them feel special, increase their quality of life, and offer cutting-edge trends.

Entertain!—Appeal to a consumer’s sense of fun! “Elated emotions equal elevated spending!” Create a diversion in a customer’s daily routine.

Emotion!—Consumers make decisions to purchase discretionary products largely based on emotion; because there is no strictly rational reason for buying something you don’t need!

You’ll learn the importance of a good partnership with your vendors, the advertising-to-sales formula, how repetition in advertising can change a customer’s buying habits, and why it’s important to mix the media in your ad campaign. This seminar will inspire you to create a powerful ad using the 23 most persuasive words in advertising. You’ll see examples of ingenious ads, and experience how emotional satisfaction drives a consumer’s discretionary spending.

This is the art of retailing—or as Lisa says, “A peddler with panache!”