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SPRING AND SUMMER 2006

the art of retailing

 Designing a Complete Sales Team

When building your remarkable sales team it's very important that you understand why your staff is working for you. People take jobs for a variety of reasons: we want to achieve our goals; out of obligation to our families; for recognition and to define who we are; to keep busy and stay active; for a sense of making a difference. If you understand why your staff took the jobs you offered them then you will understand what motivates them. You'll then be able to help them succeed. What better way to establish a trusting relationship?


service with a smile

 "I" is for Indulge

Pamper your customer! WOW your customer! What can you do that your competition is not doing? How can you keep your customer from shopping somewhere else?
  • Do they love "double skinny lattes?" Then have one waiting for them when they come to shop.
  • Would a nice robe and slippers in your dressing rooms make your customer feel at home?
  • Is it raining outside? Meet them on the curb with their purchases so they won't have to get out in the weather.
  • A bright tulip on an early spring day? Buy a handful at your local grocer and give one to each customer that walks in your store.
There's just too much competition out there. You have got to give people a reason to get up off of their couch and come see you! Make sure they remember YOU when they need what you have.


investment dressing

  Giving yourself the "Business Edge"

Let me ask you a few questions:
  • Do you think the way you present yourself at work is important?
  • Do you feel more confident when you know you look professional?
  • If everyone around you is wearing a suit and you show up in casual sportswear do you feel out of place?
  • Do you believe that professional presence through attire helps with career advancement?
It has been my experience that dressing professionally in the workplace cannot help but elevate you to a higher level of respect. When you dress as if you own the place maybe one day you will...


travel

Kauai

Update on Kauai, Hawaii

Kauai once again fulfilled my greatest island expectations! The last time I went deep sea fishing I was 10 years old. It was in the bay of Corpus Christi, Texas, and I caught an eel and a crab. As you can see by the photo above my skills have greatly improved! 10 miles offshore from the island my husband Scott and I found a school of Mahi-Mahi (a Hawaiian word that means "strong-strong" for dolphin fish) and had the time of our lives. If you want a great fishing guide book your trip with Captain Scott Akana at www.lahela-adventures.com. He has been deep sea fishing since he was six years old.

Be sure and hike part of the Kalalau Trail on Kauai's north shore. The trail head is at Kee Beach at the end of Highway 560. Take the first two miles to Hanakapiai Beach. It's a tough trail, two hours one-way, and requires sturdy hiking shoes, water, sunscreen, a hat, and adequate hiking clothes. The beach is private and awe-inspiring although with the strong currents swimming is not allowed.

We discovered a couple of great new spots to eat:

Hamura's Saimin Stand
2956 Kress St.
Lihue
808-245-3271
No credit cards

Saimin is a unique Hawaiian food. It's a soup dish of soft noodles served in hot Japanese dashi stock garnished with vegetables, wonton, hard-boiled eggs, sweetened pork, and condiments. Stand in line for a low stool at the U-shaped counter and enjoy a bowl of this inexpensive delicacy at a renowned saimin stand.

Mermaids Café
1384 Kuhio Hwy.
Kapaa
808-821-2026

This is a tiny sidewalk café for takeout in the center of Kapaa. Fresh, local ingredients made to order. Grab a seared ahi wrap in a spinach tortilla; or a black bean burrito with organic brown rice; or unbelievable coconut custard French toast made with Hawaiian guavo-taro bread. Delightful, inexpensive, and ready for a picnic on the beach.

Please visit Spring 2005 in my past Travel Tips section for more information on this beautiful island!

     

See previous tips, including travel destinations, here.

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